Shopped with us before?

Craving a sweet taste of the tropics? Nature’s Own® Hawaiian Bread delivers the soft texture and lightly sweet flavor you love, now made with a new recipe and fewer ingredients. We refined our recipe to create a more straightforward ingredient list, while keeping the same great taste - we call it Real. Soft. Bread. Our Hawaiian sandwich bread has 70 calories per slice, and is Non‑GMO Project Verified and made with no artificial colors, flavors, or preservatives. Perfect for sandwiches, toast, school lunches, or classic PB&J, it’s an easy way to add a touch of tropical flavor to everyday meals. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread. Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that. *Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26